Introducing the Trails WA Chair.

Neil Le Febvre, chair at Trails WA, has over 25 years marketing leadership experience operating internationally at executive and board level.

Most recently he was the General Manager of Marketing for HBF, one of Australia’s largest health insurance groups and the nation’s 20th largest private business. In this role Neil was responsible for marketing strategy, and led a significant transformation of the marketing function and capabilities that resulted in the team’s outputs growing brand consideration by +47% to deliver HBF its first period of market share growth in a decade.

Prior to HBF, Neil spent 11 years leading marketing for a pioneering FinTech business, ThinkSmart Limited, partnering with some of the world’s largest technology retailing groups and financial instructions. Joining the business as a start-up, he led the development of its marketing operations through Europe (UK, Spain, Italy & France), the USA and Australia.

As General Manager reporting to a Joint Venture board with the Halifax Bank of Scotland, he was personally accountable for ThinkSmart’s launch and growth in the UK, then subsequent launch in Spain. ThinkSmart recently sold part of its UK operations to Afterpay Touch.

Neil’s early career was spent in corporate communications agencies in London and Australia. He spent three years heading investor relations for an ASX-listed resources company and has led investor communications for over $500m in capital raisings, including ThinkSmart’s $204m IPO, the largest non-mining float in WA that year.